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http://repository.iiitd.edu.in/xmlui/handle/123456789/1010| Title: | Duopoly competition in presence of free trial |
| Authors: | Sachdev, Anvit Kanjilal, Kiriti (Advisor) |
| Keywords: | Free trial Software free trial Product trial Duopoly competition Netflix Aazon Prime |
| Issue Date: | May-2021 |
| Publisher: | IIIT- Delhi |
| Abstract: | A very common business strategy in the market of goods is to provide a free trial version of their good or service. This is done to increase the demand as well as the brand value of the product. Some common examples of the business models which work on this business strategy include Jio sim cards, Netflix, Amazon Prime, Antivirus software, and many other websites. This aims to extend the monopoly free trial model of (H. Cheng and Y. Liu, 2008)[1] to duopoly competition. We find the optimal price and free trial time in simultaneous and sequential games to study the duopoly competition in presence of free trial time. We also discover the dependency of equilibrium price, free trial time, and profit on the misfit cost of the software and the speed of consumer’s belief update about the functionality of the software |
| URI: | http://repository.iiitd.edu.in/xmlui/handle/123456789/1010 |
| Appears in Collections: | Year-2021 |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Anvit Sachdev_2017333.pdf Restricted Access | 562.79 kB | Adobe PDF | View/Open Request a copy |
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