Entrepreneurial venture: creating a fashion brand that symbolizes fitness

Abstract

Physical Health is an integral part of one’s health, which is affected by Physical Fitness, Nutrition, Sleep Cycle, etc. Among these, Physical Fitness is something people like to talk about and show the most. We are creating an athleisure brand that sells apparel exclusively to those who have crossed a certain degree of fitness. We want to give people into fitness something to be proud of, something they can wear as a token of their hardwork. This report will talk about the rapid iterations made to the ideation to reach where we finally are, and related work like customer discovery, research, etc. The research and ideation conducted so far will be implemented in the next semester, with the goal to launch a minimum viable product.