Groovega private label

Abstract

This report contains the overview of the BTP titled “Groovega Private Label” done by Aryamann Mishra, under the guidance of professor Anuj Grover. This report will cover all the progress done in the project till now and will also discuss future work which will be done subsequently. The report starts with an introduction to Groovega as a music record label company, discusses the standard business model for record labels and how Groovega is better. This report also talks about all the features that make Groovega the best and easier choice for new, up and coming artists from India. Furthermore, there are discussions on competitive landscape, customer validation, value proposition, Business model canvas, field work/ field visit done to further the research on record labels of India, and more.