Abstract:
This report outlines the development of a startup aimed at addressing advertising challenges faced by small-to-medium scale enterprises (SMEs) through innovative, AI-driven solutions. Initially focused on enabling users to create video advertisements using Generative AI, the project pivoted to incorporate additional value-driven services to differentiate itself in a competitive market. After engaging with SMEs and marketing professionals, the project identified three core offerings: recommendation services to guide marketing strategies using trend analysis, AI-powered tools for personalized ad creation, and targeted publishing solutions to maximize ad reach and impact. These offerings aim to provide SMEs with accessible, effective, and sustainable advertising tools, ultimately contributing to the creation of a viable and sustainable business.
