Abstract:
This “Artisan EcoHaven Furniture” seeks to fill this gap by developing strategies for enhancing the sale of local art in urban settings through the use of bamboo. It is locally available and culturally appropriate material. This study focuses on the assemblies of artisanal production and today’s buyer requirements with relevance to the opportunities of using bamboo furniture. This research shows that 85% of respondents are aware of furniture made of bamboo . They would like to see customized products from the regions of the art work and 55.5% claiming bamboo is environmentally friendly. The proposed target consumer group is eco-friendly urban consumers aged between 25 and 55 , markets targeting urban areas where there is a high demand for Sustainable and customizable furniture needs. This product line features bamboo furniture designed for modern use, including options for the bedroom, kitchen, and outdoor spaces. Through secondary research, market analysis and customer and seller validation, the conclusion presents the proposition for launching a D2C platform for contemporary, middle range price , eco-luxury and sustainable bamboo furniture.
