How selfies become killfies

Abstract

This study examines selfie as a human-driven action and investigates how selfies can turn into killfies by examining the user behavior associated with selfies. Three data collection techniques are discussed - interviews, ethnographic field visits, and a round-table discussion - and the analysis of the data is laid out. A technological awareness campaign is implemented through an Android based mobile application using the iterative design process, keeping in mind the target audience. A contextual inquiry was made to decide if the target audience of middle school children was suitable for the project, following which prototypes were rolled out to the children for feedback. The application uses comic stories to enable the children to think about safe selfies and advocate about preventing selfie deaths.