STEM sparkle

Abstract

This report outlines the conceptualization, development, and field execution of STEM Sparkle, an edutainment startup initiative aimed at nurturing scientific temperament and curiosity among young learners aged 5 to 14. The project is being pursued as part of our B.Tech Project (BTP) under the Entrepreneurship track. STEM Sparkle offers live interactive science shows, DIY activity workshops, and engaging science stations through birthday parties, school collaborations, and public events such as those in malls and residential societies. In our pilot execution at IIIT Delhi's summer camp, we operated under the name "Mystery Lab," which received overwhelming appreciation. The event demonstrated that children resonate more with playful, themed identities. This report comprehensively documents the journey from ideation to pilot implementation. It includes planning, brand strategy, operational logistics, content development, stakeholder engagement, and evaluation metrics. The vision going forward is to scale the startup through franchise partnerships, online DIY kits, and curriculum-integrated modules for schools.