Abstract:
We study the use of creative content in the tweets made by Mumbai Police and its impact on user-engagement. Showing that the use of creative content by police departments actually helps them in reaching more number of people on Twitter could be a motivation for various police departments to make better use of online social media for policing by incorporating our results in their behaviour on OSM. We compare Mumbai Polices tweeting strategy with that of Delhi Polices. Delhi Police does not use a creative-content strategy and due to various reasons, poses as a good candidate for comparison.
